Market Research Analysis
Persistence noted five key reasons for the expected growth:
- Ongoing nursing shortage
- Increase in chronic diseases
- An aging population
- Increased hospitalization
- Desire for work-life balance
Researchers also pointed to “the rise of telehealth and remote healthcare services” as a positive for per diem nursing.
“The increasing acceptance of gig economy models in the healthcare sector is likely to further propel market growth, making per diem staffing a key component of the future healthcare workforce,” the report stated.
The United States “dominates” the per diem market, according to Persistence, “due to its advanced healthcare infrastructure, high healthcare expenditure, and persistent nursing shortages.” California, Texas, and Florida are seeing high per-diem nurse staffing demand because of high patient volumes along with the long-term care industry (because of the aging population).
The earlier report from Data Bridge Market Research projected the per diem nurse staffing industry will hit $3.63 billion by 2031. It cited similar reasons for growth, including a shortage of skilled nursing staff, growing healthcare expenditure, regulatory changes, technological advancements, and economic uncertainty.
Some staffing agencies that provide per diem nurse staffing services are also expanding their footprint. At the end of 2024, staffing company Aya Healthcare bought Cross Country Healthcare for $615 million, according to a Fierce Healthcare report.
“Importantly, it will also enhance and expand services and solutions for our clients, provide a wider array of opportunities and efficiencies for our healthcare clinicians and create new opportunities for our employees as part of an industry leader with a complementary footprint and offering,” John Martins, of Cross Country Healthcare, told Fierce Healthcare.
